The Strategic Plan for Ninestiles School

Development planning is the mechanism for a school to specify its strategic and operational betterment activities. Strategy, as a long-run purpose, sets the way for school and the nucleus moral intent. However a good scheme is non sufficient by itself but requires a sound short-run operational program. Davies, B. J, & A ; Ellison, L. ( 2005 ) emphasise that the strategic â€Å" program provides a consistent manner of interpreting the nucleus moral intent of the school and its values into action, influenced by a hereafters position and vision. † With the coming of local direction of schools, parental pick, and the publication of school scrutiny conference tabular arraies, it is apparent that a school needs to advance and market itself to avoid a autumn in axial rotations. One of the challenges which the school sets itself, hence, is to develop a system which recognizes and wagess pupil accomplishment in order to better the school. This model scheme is produced for Ninestiles as a school betterment program. In this program I will roll up and analyze the information and information from Ofsted, public presentation tabular arraies, and the school web site and school profile to sketch the strategic program. In add-on, I will urge operational actions and planning procedures. More significantly, through doing the appropriate links between the literature reappraisal and the instance survey of school effectivity and betterment, I will bring forth an appropriate program to back up and advance whole-school and student success for farther instruction and life outside of school. Literature reappraisal Schools, as educational Centres, ne'er fail to pull attending from people, society and authoritiess since the eighteenth century. Consequently, every school has to alter to face challenges. However, school effectivity and school betterment have become the focal point of instruction systems in the modern universe. With development of economic system and society, schools can non shut their Gatess and leave the issues of outside universe in order to last and turn in turn toing the complicated alteration challenges in to the twenty-first century, which makes establishments more porous and permeable ( Elkind, 1993 ) . Schools hence need to do witting to face with alterations come from inside and outside of school. Fullan, Cuttress, and Kilcher ( 2005 ) outlined eight key alterations forces that all leaders would hold to understand, overcome and undertake in schools. They are: â€Å" ( 1 ) prosecuting peoples moral intents, ( 2 ) edifice capacity, ( 3 ) understanding the alteration procedure, ( 4 ) development civilizations for acquisition, ( 5 ) developing civilizations of rating, ( 6 ) concentrating on leading for alteration, ( 7 ) furthering coherency devising, and ( 8 ) cultivating tri-level development. † The eight alterations forces are non isolated and incorporate on an purpose of instruction in school. As an purpose of instruction, the moral intent is the greatest driver of alteration. â€Å" moral intent in educational alteration is an orientation of school ‘s spirit, that means to better society through to develop educational systems and so to raise quality of all citizen. Fullan ( 2005 ) stated that concentrating on leading is the most powerful lesson of alteration. It is non controversial, Collins ( 2001 ) and Mintzberg ( 2004 ) agreed with Fullan ( 2005 ) and pointed out that successful school need a effectual leading. â€Å" Secondary scheme for school betterment † ( The pilot school and pilot local governments, Defs and primary and secondary scheme, 2006 ) provides an overview of the indispensable elements of the secondary intensifying support programme, it as a counsel, makes sense for schools development. The cardinal subjects: Constructing leading capacity Bettering the conditions for larning Bettering the quality of instruction and acquisition Using informations intelligently Supplying an engaging and appropriate course of study Establishing a acquisition community ( The pilot school and pilot local governments, Defs and primary and secondary scheme, 2006, p? ) However, if Ninestiles School will turn to each of the subjects, the primary status is that there must be an equal leading and direction and acquisition conditions within the school. A good suggestion made by â€Å" Secondary scheme for school betterment 2006 † that is that a successful leaders should cognize as followed: how to get the better of opposition to anything new, grab chances and avoid jeopardy That large springs are associated with large wagess and that incrental chage will take them nowhere That the cardinal challenge is to alter people ‘s behaviors and that they can merely make that by act uponing their feeling every bit good as their thought How to take alteration every bit good as manage it Leadership in school should â€Å" turn to the position quo through set uping a sense of urgency, making a guiding group, developing a vision and scheme and pass oning both of them efficaciously † . In short, leading should be able to happen out new ways and attacks of working through warrant of short-run wins and consolidating advancement in order to ease more alteration. Rationale is that leading must guarantee that the nucleus activities of instruction and acquisition are cardinal to duty and answerability of the school ( The pilot school and pilot local governments, Defs and primary and secondary scheme, 2006 ) As a general driver, developing civilization of larning supply a set of schemes for people larning from each other. Change cognition requires furthering coherency devising in order to increase peoples corporate power to drive the system running frontward swimmingly. Dufour, Eaker, and Dufour ( 2005 ) stressed the necessity and power of professional acquisition communities while Fullan ( 2005 ) identified beyond one school and Pfeffer and Sutton ( 2000 ) commend that turning information in to actionable cognition is a societal procedure Black, Harrison, Lee, Marshall, and Wiliam 2003 and Fullam ( 2005 ) emphasised one of the highest-yield schemes for educational alteration late developed is assessment for larning. Fullan ( 2005 ) claim that schools need to alter persons, every bit good as demand to alter contexts, cultivating tri-level development provide more learning in context ( at school degree, territory degree and province level,2006 ) . Barber ( 2005 ) provinces same point of view that eight drivers are keys to make effectual and permanent alteration. These drivers are widely accepted and have become theoretic counsel for school ‘s scheme. The first serious treatments and analyses of School effectivity emerged in the 1960s out of concern for equality of educational chance. In the beginning, surveies stressed societal background and heredity as the strongest influences. However, Wrigley ( 2004 ) and MacGilchrist et Al ( 2005 ) have listed failings of the school effectiveness tradition: â€Å" ( 1 ) excessively narrow a position of accomplishment ; ( 2 ) over trust on quantifiable results ; ( 3 ) force per unit area of answerability through testing, conference tabular arraies and review and can falsify the course of study, instruction and acquisition ; ( 4 ) identified characteristics of effectual schools may non be easy movable. In fact, these issues are non particular phenomenon, how to avoid these disadvantages has become more and more educationalists ‘ consideration. In contrast to school effectivity, during the past 30 old ages at that place has been a parallel thrust for school betterment used to accomplish organizational alteration through ab initio unsystematic attempts. Hopkins and Reynolds ( 2001 ) suggested that three elements should be taken into history when sing the development of school betterment: a ‘bottom-up ‘ attack to self-evaluation and betterment planning with teacher ownership ; greater focal point on student results through links with school effectivity community and going progressively ‘top-down ‘ through strategic authorities intercession. In short, betterment demands change. Expediently, bottom-up self-evaluation is a fast and direct feedback for monitoring and following up betterment program, top-down authorities intercession is a drive force to oversee and press that schools must concentrate on instruction and acquisition. Hargreaves and Shirley ( 2009.p5 ) analysed that three ways of alteration have gone earlier as followed: First manner of province support and professional freedom, of invention but besides incompatibility. Second manner of market competition and educational standardization in which professional liberty is lost. Third manner that tries to voyage between and beyond the market and the province and balance professional liberty with answerability. Entering the fast, flexible and vulnerable new universe of the twenty-first century, we have to face dramatically new jobs and challenges. It is realized that the old three ways of educational alteration have non matched the new alterations and development, A â€Å" 4th manner † of educational alteration has been identified, based on the best of the old ways of the yesteryear without withdrawing to or reinventing the worst of them ( Hargreaves and Shirley,2009 ) . They asserted that â€Å" it is non a manner to retain bossy control over narrowly defined ends and marks. The 4th manner, instead, is a democratic and professional way to betterment that builds from the underside, tips from the top and provides support and force per unit area from the sides. † Sing context of Ninestiles School, the 4th manner provide some inspiration: Leadership is the cardinal function for development of a school Every instructor should set duty before answerability. Michael Fullan ( 2009 ) points out that school alteration depends on what instructors do and believe. As a moral intent, instructors should set duty before answerability – it is every bit simple and every bit complex as this. Parents should be more to the full engaged. Students as active spouses in their ain development are most of import. Back land Ninestiles school is a 6th foundation school and it is a larger than most secondary schools in Birmingham. It serves 1471 pupils ( 11-18 old ages old ) in the Acocks Green country of Birmingham but besides attracts pupils from other countries of the metropolis. Just over a half pupils are White British ; somewhat over 10 % are from Asiatic Pakistani backgrounds and similar proportions are of Asiatic Indian heritage. A particular unit attached to the school has 45 pupils with address and linguistic communication of community troubles. ( Ninestiles website 2011 ) Ninestiles has been a specialist school for engineering for 15 old ages and has had applied larning position since 2007. Ninelstiles school is committed to a course of study which aims to supply a acquisition environment in which all pupils irrespective of gender, ability, societal or cultural background, are encouraged to accomplish to their full potency, all the pupils have been exposed to a assortment if instruction and learning manners experience of cardinal accomplishments. School ‘s mission is to fix all-around citizens who are able to play a full portion in the life in the community. By prosecuting aims with vision, Ninestiles seeks to prosecute the head, elevate the spirit, and excite the best attempt of all who are associated with the school. What does Ofsted state? Ninestiles School was to the full praised by Ofsted in 2009 and was judged as outstanding overall. Inspectors reported that Ninestiles â€Å" has made many alterations in order to to the full run into the demands of all pupils and get the better of any barriers to larning † ( Ofsted 2009 p.4 ) . Outstanding facets of the school include: Students ‘ accomplishment, as the school is extremely effectual at actuating pupils who have made limited advancement in the yesteryear. It is barely surprising that the huge bulk of parents are satisfied to the school. Teaching and acquisition, because of consistent manner in which instructors plan lessons in the visible radiation of pupil ‘s mark. Leadership and direction, as the cardinal precedences are to the point and based on the sound rating and school has been originative in developing high quality leaders at all degrees in the school. Student ‘s personal development and wellbeing as they appreciate in mature manner about their school and class as brilliant function theoretical accounts for younger pupils. Other effectual facets of the school were noted by Ofsted as follows: The course of study is effectual in run intoing the demands of all pupils. The course of study is a major factor in guaranting first-class behavior and high degrees of motive amongst all groups of pupils. Work-based accomplishments, including teamwork and endeavor, work-related acquisition chances prepare pupils outstandingly good for employment or the following phase in the instruction. In add-on, pupils have chances to try a broad scope of classs. These classs is strong work-related dimension. Consequently, the Information and communicating engineering is used really good and extensively. The attention, support, aid and counsel are highly effectual to lend to the pupils ‘ outstanding personal development. Students are safe in the school and parents and pupils value a really good relationship with grownups. The rapid passage to an all-age tutorial system was handled really good. Governors are really effectual because they play a cardinal function in guaranting that many new developments are carefully considered prior to execution. Governors insist that best value rules are applied to all that the school does. Ninestiles in the Performance tabular arraies? Harmonizing the Ofsted study in the last four old ages, there has been a fluctuation in GCSE consequences. Fortunately, there was a important rise in 2010 from 51 % to 64 % 5+A*-C including English and Maths. However, the public presentation of pupils at GCSE needs to be kept stable and if possible farther improved. More significantly ; from the tabular array as follows, it can be seen that compared with national and metropolis figures its GCSE public presentation is now higher. Here we should pay attending to CVA, in 2009, CVA suggested advancement in line with outlook at 997.1, but in 2010, the CVA raised dramatically to 1031. This suggests that in 2010 students made advancement well beyond outlook. Comparison with national and metropolis figures Year school National criterion Birmingham norm Ninestiles school 2009 50 % GCSE 1000CVA 48 % GCSE 1000CVA 51 % GCSE 997.1CVA 2010 53 % GCSE 1000CVA 55 % GCSE 1000CVA 64 % GCSE 1031CVA Beginning informations: DfE School and college public presentation tabular arraies. Ninestiles ‘ ain position of its effectivity Ninestiles is efficaciously structured to react to the demands of twenty-first Century instruction. The school twenty-four hours has been carefully designed with modern larning demands in head. The wide and balanced course of study is antiphonal to single demands and the altering national context. All squads have a structured remit and an consciousness of the portion they play in making the vision. About Curriculum statement Ninestiles School is committed to supplying a learning environment in which all pupils are encouraged to accomplish to their full potency. Students are assessed on twenty-first century accomplishments like teamwork and communicating. The pupils, their parents and instructor are all involved to take the degree or class in which pupils would wish to take. Ninestiles takes great pride in supplying chances for their pupils either at the academic or vocational development as it is believed that doing the appropriate links to the existent universe will non merely enrich their apprehension of the curriculum country but will besides get down to fix them for farther instruction and life outside of school. The school twenty-four hours has been carefully designed with modern larning demands in head. Reality Baste Leaning ( RBL ) is mandatory for all pupils. This type of larning focal points on existent universe scenarios and pupils learn by replying jobs About work-related acquisition Ninestiles school has taking border position of work-related acquisition. It has been a specialist school for engineering for 13 old ages and has had applied larning position since 2007. Work-related acquisition is defined by school as any planned activity that uses work as a context for larning ( OFSTED 2009 ) . By supplying pupils with the chances and context in order to develop their work-related accomplishments, cognition and understanding. Such construct is based on logic of specialisation and it involves work-related acquisition within the classs for all students at cardinal phase 4. It occurs across the course of study when different topics and classs are offered to pupils. ninestile ‘s mission is to fix all-around citizens who are able to play a full portion in the life in the community. As a typical engineering school school ‘s schemes reflect our aspirations and we seek an appreciate the counsel and encouragement in transporting out these aspirations aims. Every pupil in the school has been exposed to a assortment of learning and larning manners, experience and work out existent universe jobs and leaves school with extended experience of cardinal accomplishments. Our aspirations are targeted non towards rankings but instead towards accomplishing a topographic point where take great pride in supplying chances for their pupils either at the academic or vocational development as it is believed that doing the appropriate links to the existent universe will non merely enrich their apprehension of the curriculum country but will besides get down to fix them for farther instruction and life outside of school. Key precedences for betterment Fortunately, Ninestiles School has made many alterations positively, but we can non shy away from confronting its failings. Harmonizing to the review judgement reported by Ofsted in 2009, there are six facets that should be improved and strengthened: For the group ( 16-19 ) whose public presentation reached comparatively lower class than others group, most facets review concerned with were at grade 2 or 3. The in-between director working in ( 16-19 ) group should be adjusted and consolidated to to better tutoring and mentoring systems and heighten top-down bureaucratism, prescription and counsel. Finical support. Headteacher, with regulating organic structure and all staffs, analyses budget to guarantee school development program precedences with appropriate budget allotment. The school budget needs to be flexibly used to back up a push for betterment. ( Fullan, M. , Barber, ( 2009 ) Use the award system. The award strategy provide encouragement and acknowledgment for attempt and accomplishment. A survey conducted by Harris.L ( 1996 ) showed that the better the kids performed in all these old countries ( classwork, prep, attending, promptness, behaviour ) the more successful would both learning and larning become. Another must be emphasized is in footings of personal development and wellbeing for school overall, pupils had truly bad attending ( at class 3 ) and healthy life style ( at class 2 ) . Comparison with other similar school ( table 2 ) School Attendance Ninestiles In 2009 Ninestiles In 2010 Birmingham In 2010 England In 2010 % of half yearss missed 8.2 % 8.5 % 6.8 % 6.9 % Unauthorised absence 2.3 % 1.6 % 1.4 % Persistent absence 9.1 % 8.5 % 4.4 % 4.6 % Figure from OFSTED From table 2, it can be shown that pressing job of Ninestiles school is hapless attending, there are two steps that should be suggested, one is parent meeting and calling.The 4th manner recommend parents should be more to the full engaged. The school should present first twenty-four hours of absence naming place for all absentees and consult students and parents over wagess and countenance. Parents meetings should be held with all parents monthly and there should be hebdomadal updates by phone. In this instance, each pupils received monthly advancement cheque. Others is to set up award system. The 4th manner stressed the pupil as active spouse in their ain development is of all time the most of import. Award system efficaciously build pupils assurance for their farther survey. It is traditional and really effectual for pupil public presentation including category work, prep, attending, promptness, behavior and public presentation at GCSE. The 3rd facet should be highlighted is for leading, review pointed the school ‘s self-evaluation and community coherence did non exercise every bit good as outlook â€Å" leading should acquire the vision right to increase urgency and construct the guiding squad. The schools white paper ( 2010 ) emphasized school should better top-down bureaucratism and â€Å" bottom-up † support. It is good circle for self-evaluation † . The policy has non been to the full updated to run into all current demands. The school policy and patterns should be shared and public in the school web site. There is a statement in the school prospectus which linked to development program marks. Policy and pattern are reviewed and updated every term in visible radiation of altering profile. This is besides a good manner for all ( pupils, instructors, parents and society ) to measure our school. The monitoring and rating of instruction and acquisition has non ever identified rapidly enough the advancement made by different groups of pupils All the grounds from different instruction system around the universe shows that the most of import factor in finding how good kids do is the quality of instructor and instruction. High quality instructor is cardinal fact of successful school. The school alteration depends on what instructors do and believe ( Fullan ( 2000 ) . As a moral intent, instructors should set the duty before answerability. Raising entry demands and more preparation in or out-school is suggested by white paper. The school should guarantee all staffs must be in topographic point in order to better pupils ‘ public presentation. Specifically, the school needs to set up a particular group for the monitoring and rating of instruction and acquisition in order to react quickly to any fluctuations in advancement and proctor more efficaciously the advancement that different groups of pupils make in lessons. This group is to supervise more efficaciously the advancement that different groups of pupils make in lessons, peculiarly in Years 7 and 8 ( Ofsted 2009 ) . pupils public presentation at GCSE need to maintain stable and promote and school ‘s CVA should be Consolidated. Teachers are clear about their instruction ends that attempt on the school ‘s highest-priority ends in ways most likely to better pupils ‘ public presentation of academic. In the instance, instructors create a strategic program for bettering the quality of instruction and do adept usage of bing learning stuffs in order to give more clip to patterns that enrich and clear up the content. To develop instructors harmonizing to program and do certain their cognition and learning stills maintaining updated to fit the demands of societal and single ‘s development. Precisely, School betterment group need run intoing with instructors to place and research the issue that are involved in placing students in old ages 9 and 10. this conference should be based on informations gathered earlier in the school from logbooks and treatment with pupil deputies. Furthermore, there should be voluntary after-school or lunchtime lesson provided by staff and an excess session, affecting strong links with external bureaus is based on test techniques, is organized What issues/weaknesses have been identified? Precedences for Improvement Proposed Actions Success Criteria For the age group ( 16-19 ) whose public presentation reached comparatively lower Ofsted class than other groups in this school. For this group, most appraisals reached merely grades 2 or 3 Improve quality of instruction and acquisition Adjust in-between leading working in this group. Raise pupil aspirations through links with concern and higher instruction For this group, mark of most appraisals should make above classs 2 Students had truly hapless attending ( at class 3 with 8.5 % absence ) , Improve attainment Work with parents to advance good attending, recognizing links to attainment the attending to make 95 % relentless absence to be reduced to 5 % at grade 2. The school ‘s self-evaluation and community coherence were non effectual every bit good as outlook. the policy has non been to the full updated to run into all current demands. Monitoring and rating of instruction and larning have non been ever identified rapidly plenty Strengthen leading Build betterment group Monitor and track advancement more strictly school betterment groups become progressively influential in driving up criterion Student ‘s public presentation at GCSE needs to be kept stable and promoted. Provide encouragement and acknowledgment for attempt and accomplishment. Establish â€Å" good acquisition â€Å" civilization in school. It will be anticipate to 70 % 5+A*- including English and Mathematicss by 2012DecisionIn recent old ages criterions have risen steadily in our school, the most of import thing is that a school is able to prolong this advancement or non when it confront with disputing circumstance sometime. It is shown above that Ninestiles School has won a well-deserved repute for its current effectivity and betterment from society and Ofsted while Ninestiles school has taking border position of work-related acquisition. the school assets, direction and societal supports all have been ready for Ninestiles to take obstructions for acquisition and made many alterations In order to run into all pupils ‘ demands. However, there are still many challenges that school has to face with. Ninestiles school can provides thoughtful and far-sighted strategic leading that create the environments that makes good learning pay off and larning efficaciously to back up and track our all aim. There has been an highly clear vision that reaches into every corner of this school. However, the most common position of scheme is to put the way of school ( Davies, B. Davies, J. & A ; Ellison, L. 2005 ) . It consists of some short-time purpose, that is: First, school should beef up leading that should acquire the vision right to increase urgency and construct the guiding squad. Second, The school should set up evidence-based attack to bettering instruction and acquisition and better consistence in feedback and marker. Third, school should set in topographic point enhanced tutoring and mentoring systems to guarantee that all pupils are supported harmonizing to their demands. Finally, the school demands to put our appraisal system to guarantee that our enterprise on path and supervise our school as a whole is accomplishing the short term ends and long term aspirations. Pursuit of excellence, as counsel, sets an ambitious docket of aspirations by specific schemes and programs, which call for us to settle down to work in much land for one ‘s ain responsibility and concentrate on coordination, steadiness, clearcutness, pertinence and existent consequence. Our school needs to guarantee that all pupils and instructors can be to the full equipped to do a difference in the planning period. In another words, the school should be already to be after the following stage of its development because of â€Å" no best, but better â€Å"

An essayist writing skills Essay

‘Education matters’; the academic distinction as seen within the essayist is the peak of personal pride and the prime of the essayist. This is the backdrop of his imagery skill and panache as he seeks to make the issue figurative and argumentative and in his situation hypothetical. Within the context, he redefines the role of education with the general public. This is his onset to express his insight about what the general public thinks about situations that reflect on those it knows. â€Å"BOY. Drop out of school and that’s what they’ll call you the rest of your life. ‘Drop out’ is figurative and intrinsically variable. It is an expression of discontent towards a situation and the person in the situation. It is a moral insight and one that the essayist seeks to use to make a case against his distinguished position as a disadvantaged worker in a workplace which is far much below his qualifications. ‘Drop out’ is what offsets his passion to describe, discuss and put forward his case. It is what could make you a scorn yet even without the valuable education you are the same match to the drop out. Today I saw them saying something else’ is a passionate and morose appeal to his pride gained from the value of education to make him recognizable. He is now a minnow and below the centre of social repute and distinctiveness of an individual. Within these profound contexts within the essayist situation analysis and his insights about the repercussions of manoeuvres to attain academic distinction yet plunge into a sea of misrecognition by being compared and working as one of those detested and referred as public scorns for their minimal academic capacity is insulting and confusing. To him, it is ailing his conscience. They were untrue in part; it turns out that you’ll get called â€Å"boy† if you do work that others don’t respect even if you have a Ph. D. It isn’t education that counts, but the job in which you land. This is his perspective, to expound on the uselessness of education comparatively to his situation analysis. Here we see a subtle cry and his way of comparing his fate. It is an emotional and socially perceptive ideology. Emotional, since he is worried that he learned and hoped to supersede social implications and join the league of the learned employed who influence and are the pride of the society. Yet he is now among the least recognized and looked down on. ‘It turns out that you’ll get called â€Å"boy† if you do work that others don’t respect even if you have a PhD’ This is his point on this perspective, he is learned and qualified yet he works as a lemon cutter and he is not even recognized at the workplace let alone by the barmaid. This point showcases the writers wit and it’s within this context we decipher the judicious self- exposure of the writer’s own character. He is objective and determined a listener and an analytical person. â€Å"Are you the boy who cuts the lemons? This is where we discover he is frustrated and feels insulted by circumstances. He is grappling with reality. His point explains the discontentment of the protagonist about his career and the relevancy to his assertion about education being important and suddenly the realization that it is not on some circumstances† I’m the man who does’ It is his acceptance of his fate and an expression of conformity to the circumstances that he is now pitted in. He finds no discourse in segregating his position due to his education background hence accepts his fate and position as a social perceptiveness. He is no longer focussed on making his moral authority within the academic faculties to spell out his elite nature as farcified by the billboard impression. â€Å"Are you the boy who cuts the lemons? I’m the man who does’ is an expression of his seeking to make some points clear within the workplace. It is a coupled methodology of making a case clear, emotive and correlative to his perspective. This is imagery and metaphoric distinctiveness. His workmates don’t even recognize him as an integral part of the workplace. The name boy is contentious and he seeks to address the problem of misrecognition by creating a scenario that imparts his distinctiveness which within the workplace is not recognizable. The workmates are oblivious of his qualifications. Here he seeks to make us identify with his vast knowledge which so far he deems useless. In his two expressions which seek to vilify his potential, he mentions that the maid didn’t realize is reply that ‘he is the man who does it, not the boy who does it’ He is making it clear that he is qualified to be in a better and more professional position. Secondly his reflections ‘They assumed that some people just won’t learn respect for others, so you should adapt yourself to them. Don’t try to change them. Get the right job and they won’t call you boy any more. They’ll save it for the next man. It isn’t just people like this one waitress who learn slowly, if at all. We see lamentations here. He is metaphoric ‘that some people just won’t learn respect for others, so you should adapt yourself to them’ and figurative in context Get the right job and they won’t call you boy any more’. Auspiciously he is figurative in seeking to identify and correlate with the college scenario of the ‘wombats’ and metaphorical as he seeks to put in place the generalization of excellence and academic capacity as a triviality within workplace on a situation in which, the protagonist is doing the same thing with those without any distinctive capacity so as to make ends meet. He is emphatic, lamentative and perspective as he seeks to make his lingering acrimonious reservation to the degradation of his moral position though he has an invariable better and dignified capacity than what he seems to view as his detractor within the workplace. Certainly I won’t forget being called a boy today’ The essayist is using word play to make clear a case of emotions he felt when he was undermined and that he made emphatic efforts to make the scenario change to his favour to no avail. On the basis of dialogue, the writer is seen to converse with the waitress who seems to be merely up to no positive perspectives in the conversation. It is in this conversation the writer denounces the waitress and makes the issue of recognition within workplace contentious. This is as seen in this conversation with the waitress and the cook Dana â€Å"Are you the boy who cuts the lemons? † I’m the man who does, â€Å"I replied. â€Å"Well, there are none cut. † There wasn’t even a hint that she heard my point. Dana, who has cooked here for twelve years or so, heard that exchange,. â€Å"It’s no use, Jack,† he said when she was gone. â€Å"If she doesn’t know now, she never will. † Imagery is the integral in his prose and his title ‘from man to boy’ is indicative of his perspective to use imagery. He has a varying penchant for long figurative and satirical sentences to make clear some of his sentiments. This is seen as he sums up his forlorn though deciphered from the waitress looking down on him situation. ‘It didn’t take much persuasion to get the name dropped. Today there are few students who remember it at all. But I imagine the cleaning women remember it well. Certainly I won’t forget being called a boy today. ’ He is coupling exposition and dialogue while at the same time making an inclusion of ethos to actualize his point.

Essay on Human Rights Research Paper Example | Topics and Well Written Essays - 750 words

How Do Women and Homosexuals Suffer Discrimination - Research Paper Example Gays, lesbians, and bisexuals are subjected to human rights violations. According to Nussbaum, these human right violations include denial of the right to marriage and its social and legal benefits, denial of rights to serve in the military, discrimination in education, employment, and housing, as well as lacking the right to carry out consensual sexual relationship with another adult without having to cop a criminal penalty. Gays, lesbians, and bisexuals are also denied the right to be protected from violence. This paper will discuss the various human rights violations against these groups, why these violations occur, and what can be done to address the problem. Women and girls, as well as gays and lesbians, are subjected to these violations because of various reasons. The most significant is because of the focus placed on the public sphere when discussing human rights while ignoring the private sphere (Maran & Angela 12). The invisibility of victims undergoing violations of their p rivacy rights is normally reified with any appeal to the standards of human rights. The absence of rights such as those on sexuality and fertility for a long time has been unfavorable to the rights of women and girls. Additionally, the contradictions in human rights wording cause partial and confused treatment of the family. The private nature of the family, as is the focus of most human right laws, allows gender discrimination to go on unchecked. With gays and lesbians, the confusion on their definition counts as a reason why their rights are being trampled. Lack of proper definition of gays and lesbians for a long time has made their rights unattainable. Arati Rao and Martha Nussbaum are in agreement as far as the cause of discrimination for their respective groups is concerned. They pinpoint the control of the nature of family by the state, as a major contributor to human rights violations for both groups.

Islam vs Christiainity Essay Example | Topics and Well Written Essays - 750 words

Islam vs Christiainity - Essay Example John the Baptist was beheaded by local authorities causing many of his followers to look to Jesus for leadership. Initially, Jesus’ message was fundamentalist Judaism. He promoted basic ethics such as loving one’s neighbor and returning hatred with kindness. He had an apparent ability to heal the sick. Many of Jesus’ followers believed that he was a messiah, sent by their God, to drive out the Romans and establish a new Jewish state. At some point, Jesus too believed he was the messiah. The authorities, concerned with his popularity, had him arrested, condemned to death and crucified. After Jesus’ death, the less messianic, more religious aspects of his teachings were emphasized, primarily through the gospels of four of his disciples, Matthew, Mark, Luke and John. The disciple Paul was responsible for separating Christianity from its Jewish roots. He introduced the idea that Jesus was the son of God and that faith in God was the only way to be saved from sin. The early Christians were split into two hostile groups for nearly a century. One group followed Peter and the other group followed Paul. Peter’s followers were predominantly Jewish, following many Jewish traditions, as Jesus had done. Paul’s followers were more accepting of non-Jewish converts and waived Jewish law for those not born into the religion. Both Peter and Paul were executed in Rome in approximately 64 AD. Christianity had certain strengths and strong psychological, as opposed to philosophical, messages of protection hope and forgiveness. Christianity’s greatest strength was its egalitarianism – it was first and foremost a religion of the poor. By the third century the Roman Empire was being attacked from every direction. In 395 it officially split into two halves, the Western Roman Empire and the Eastern Roman Empire. In 410 the Visigoths destroyed Rome and the Western Roman Empire. In the late 600’s Arabs conquered Egypt and Syria which were

Diagnosis and Simulation PDA SIM Strategies Essay

Diagnosis and Simulation PDA SIM Strategies - Essay Example This paper illustrates that the speed of microprocessors is increased by two times what it was after about eighteen months. Therefore, sustenance of hardware investments tends to be tainted with uncertainty, especially in the context of most developing economies, where returns on this type of investments might not be immediately forthcoming. B2B marketing strategy might not be immediately very profitable, as there will probably be some more inherent costs, even though some profit is expected, which will help in the company’s actual financial situation. It is essential to start thinking about producing and marketing new products with the same characteristics which the actual consumers need. The products that the customers want to be on the market should be concentrated on, rather than continuing to offer the same customized products. The performance was much better on this run than the first two. The author implemented a B2B marketing strategy and created new segments for the c ontinued sale of the PDAs. The researcher also assigned relevant resources to profitable segments, and although there are some costs involved in this strategy, he believes that this is a very effective strategy, and will improve the company’s finances in the long run. This run was more effective than the last, probably due to the fact that the author adopted a more evolutionary and modular design technique. He thinks the improvement came about because the X7 handheld was priced about the same as the competition, even after the adjustments to make it more desirable had been made

Enron & Sox Corporate Governance Essay Example | Topics and Well Written Essays - 1500 words

Enron & Sox Corporate Governance - Essay Example The evidence adduced from the different case studies point to the fact that the company sought to build a false image of growth and performance in order to give an impression about its stature, which would be used to deceive the shareholders (Hanilton, 2003). The deliberate manipulation of the company’s balance sheets was meant to sustain its image as one of America’s rapidly growing companies that had stepped out of the conventional ways of doing business to engage new and revolutionary practices that were apparently effective (Topping, 2005). Various factors played together towards the eventual collapse of the firm. Many of these forces were structural while others were strategic (Topping, 2005). Other analysts have pointed to the fact that the macro-economic and micro-economic factors contributed to the eventual collapse of the firm. It might be argued that some of the actions and strategies initiated by the different managers of the firm eventually developed into mu ltiple challenges that led to the collapse of the firm (Hanilton, 2003). Market forces, cultural differences, financial strategies and other factors worked together to contribute to factors that systematically brought down a firm that analysts had endorsed as a model of growth. Fraud and Inside Trading Under the stewardship of Jeff Skilling, Enron manipulated its accounting records so that they did not reflect its liabilities (Hanilton, 2003). ... Critics have often pointed at this as acts of intimidation and outright unprofessionalism. Through such practices, the company sued several lawyers and the media, which attempted to reveal the true nature of the company (Kluyver, 2009). Another feature of corruption in the company involved the posting of profits and losses in entities that were off-shore. There was also the deliberate concealing of affiliate firms that made losses while only including those firm that were fairly successful. As such the entire financial position of the company was a misrepresentation of facts. From another dimension, there was rampant inside trading at the company. The management of the company gave away confidential and privileged information to firms that had special relation to Enron and other firms that were related to the management (Hanilton, 2003). As a result of these preferential inside trading practices, Enron had adverse effects on trading practices of the American corporate sector. Analyst s have pointed out that the culture of Pride, arrogance and intolerance were to blame for the managerial challenges and unprofessional conducts that affected Enron (Gibney, 2005). According to the same analysts it took sixteen years to build their assets from 10 to 65 billion but only 24 days to go bankrupt. The culture of managerial arrogance was also attributed to the fact that most of the personnel at the institution were former nerds, and that they sought popularity by compromising on ethics and professionalism to achieve their goals. While stepping out of the traditional forms of business management and organizational strategies, the firm did not adequately engage with the internal challenges of dissent and the cultural challenges of initiating new

Module 3 DQ 1 and 2 Assignment Example | Topics and Well Written Essays - 500 words

Module 3 DQ 1 and 2 - Assignment Example The representative member must have some elements of commonality uniting him with the population. There are several reasons why survey and cohort research designs are used. When the need to determine general trends, public perception and opinion towards the government, its policies, businesses, healthcare institutions or sector and the media arises, survey research designs comes in handy. The same can be used in both small-scale and large-scale levels of research studies. After determining the aim of the research design, the sample group is determined, in order to ensure accuracy. As a form of research design, surveys are flexible enough to be carried out either on a face-to-face basis, or via mail (Turlik, 2010). Conversely, cohort design can be used in both medical science and social science researches. This type of experimental design is very popular because, it factors statistical occurrences within a designated subgroup, and hence upholding the highest extent of accuracy possible. The results accrued are valid since the subgroup has similar characteristics that are pertinent to the problem being researched on. The cohort design is popular because of its flexible nature, its compatibility with both primary and secondary data and its affiliation with ethical standards. Internal validity has to do with: how well a research study has been carried out, in light of operational definitions and the research design used and the measuring of the variables; and the extent of confidentiality that is adduced when observing the effects brought about by independent variables, in lieu of extraneous variables. Again, internal validity covers accuracy of the results produced. If for instance sampling is done inchoately, results obtained may be inaccurate. Errors and biases can undermine the validity of a research study in several ways. First, the failure to do random sampling will automatically generate inaccurate results. For instance, if a designated sample

Admiral George Dewey and Admiral Chester W. Nimitz Essay

Admiral George Dewey and Admiral Chester W. Nimitz - Essay Example In the Navy of the United States, the admiral is a four-star flag officer grade. At the top ranks the Admiral, then the sub-admiral and lower is the Fleet Admiral. There is no a founded ranking above the admiral. Admiral is equal to the position of general in the other uniformed services. In 1899, the Congress acknowledged George Dewey's achievements in the Spanish-American War by empowering the President to select him Admiral of the Navy. In 1944, Chester W. Nimitz was endorsed by the Congress as one of the five-star rank of Fleet Admiral. This paper analyzes the achievements of these two admirals, their leadership traits and their strengths and weaknesses. Introduction While Chester W. Nimitz was still schooling at Tivy High School, Kerrville, Texas, he sought for an appointment to West Point since he had interests on an Army profession. When he missed this chance, he sat for a cutthroat test for Annapolis and was chosen and appointed from the Twelfth Congressional District of Texa s in 1901. In 1905, he left high school to join the Naval Academy Class of that year. He essentially was conferred his high school diploma several years later, after he was a Fleet Admiral. Nimitz was an outstanding student at the Academy, particularly in mathematics and got a distinction. In addition to this, he was an excellent athlete and stroked the squad in his first year class1. After graduating with a distinction from the United States Naval Academy Class of 1905, Nimitz started his profession as a surface officer on several ships. Later, he achieved success as one of the foremost leaders of submarine development and war after being relocated to the new submarine service. These attempts concluded with several aide ranks to flag officers and later control of ships and flotillas2. On the other hand, young Dewey was posted to the steam frigate Wabash after his graduation from the Naval Academy at Annapolis. He stayed here until 1859 when he went back to Annapolis to get his fina l examination. George Dewey got his first assignment on April 18 1861. He became lieutenant, and in the period from 1861 to 1863, he operated on the Mississippi, which was a steam sloop of the West Gulf Squadron. He would not have experienced a lot of service if he had been graduated at a different time. However, that time had a lot of promise for the navy and the army3. Admiral Nimitz had a very admirable and strong character that was characterized with a lot of confidence and patience. For instance, he never wavered from his commitment to task and nation, from rivalry with General MacArthur to the political scheming in the Navy Department. Nimitz never lost concentration of his reliability or the bigger picture of what had to be done for the nation and the war struggle. He deemed himself a man of team and was contented with it. He was not a Man of strict orders but concentrated much on working with the team. He declined several rewarding positions after the Second World War and vi ewed them as not in the best concern of the Navy. Moreover, he did not want to profit on the lives lost during the warfare4. In addition, Nimitz was the pre-renowned carrier strategist of the Pacific. Due to this, Turner (U.S. Naval Academy, 1906) won Nimitz' esteem for leading amphibious associations all through the Pacific in time of the war5. The character of Admiral George is characterized by honesty, refinement, clean and eager, and being a believer in himself6. In the aspects of his command, Dewey knew how to put his foot down with a ton's strength when the situation demanded it. He was fit for leading the United States navy since he created order and discipline, which encompasses the making of a soldier7. It was the routine of Admiral Dewey to abstain from attractive words and used words with accuracy. He definitely did not seek to affirm a case in colors and curves, and yet, through his statements, letters and cables, it is clear that he was a man whose sound was high

The Bloody Chamber Essay Example for Free

The Bloody Chamber Essay The major sense of desperation arises when the heroine enters the bloody chamber in her newly wedded husbands castle. The impact of this moment is powerful because up to now the bride is portrayed as a nave blushing bride. At this point it can be sensed that death awaits her. Once she passes the ill-lit corridor she crosses the boundary into the realm of death, mutilation, blood and horror. The passage leading up to this point has been thoroughly described by Carter. Angela Carter goes as far as to personify the chamber walls, they gleamed as if they were sweating with fright. Initially the narrative begins in an excited garbled state, but as the description becomes detailed it invokes a sense of immediacy. At the height of suspense we are led to the dead corpse with, the dead lips smiled making the situation even more drastic. Carter then strangely begins to describe the surroundings with elegant imagery, yet the skull was still so beautiful, had shapes with sheer planes. As the bride becomes familiar with her surroundings there is a growing sense of tension and when she finally comes face to face with the previous bride she is overwhelmed and is forced to escape the horrors. The imagery used at this point is particularly gruesome and highlights the use of dismal situations by Angela Carter, She was pierced, not by one but by one hundred spikes. Angela Carters use of desperate circumstances transforms the fairy tale conventions beyond its boundaries and into the realm of gothic fantasy. Carter also uses sustained periods of tense feelings to create an atmosphere of pressure fear. Also by adding horrific detail and descriptive references to sexuality the story no longer fits into the classic fairy tale genre. Angela Carter makes good use of narrative, plots, imagery and language to create scenes in horrific detail that helps to capture the readers attention. Angela Carter also uses unpromising situations in The Tigers Bridei to capture the audience. The Tigers Bride is a reworking of beauty and the Beast. Angela Carter tries to engage the reader by using language and imagery; in fact the daughter is not disgusted by the tiger but by his mask. Carter also uses alliteration with the soft sound of s making the description of the beast sound comforting where in reality he is far from it, He must bathe himself in scent, soak his shirt. The heroines reaction to the beastsisituation is pity and she confronts her fear by exposing herself to the beast as well. The actual moment of the tigers nakedness has a powerful impact on beauty. This can be supported by, The annihilating vehemence of his eyes, like twin suns. Beautys response to the beasts naked form is, I felt my breasts ripped apart as if I suffered a marvellous wound. The final transformation occurs when Beauty joins the tiger in his own environment, where the laws of the material world have no meaning. This is a key point where all the disturbed emotions become resolved. This can be proven when beauty says, I, white, shaking, raw approaching him as if offering, in myself, the key to a peaceable kingdom in which his appetite need not be my extinction. Carters use of a desperate situation where the heroine is not a victim but a character that is strong and in control, takes this story away from the traditional convention of fairytales. Also Beautys transformation takes this genre into the realm of fantasy. The strong references to sexuality also go against the conventions of fairy tales. In the climax of the story where the situation seems to become desperate and hopeless, Carter empowers beauty. Consequently beauty is able to control her desires. I believe by doing this Carter can manipulate the structure and rules of the genre. Cartersiuse of desperate situations and emotional instability totally contradicts the fairy Carters use of the above techniques takes apart the readers expectations of this genre, leaving them open minded to almost anything. Ultimately Carter thus keeps the reader interested and intrigued.

Student Retention Essay Example for Free

Student Retention Essay Imagine that you are a second grade teacher. Your principal suggests that one of your students who performed poorly this year repeat second grade next year. Given what you know about the research on retention, how would you respond? I would ask the principal to reconsider his decision and to examine the student’s situation more carefully to make an informed decision. First I would present the scientific results on retention students. According to the scientific study, retention has negative effects on students rather than positive. It’s a misconception that many think retention will solve for the poor performance because they are learning the same material all over again. If the student is having poor academic skills, he will continue to have poor academic skill if it’s not being addressed appropriately. Retention will not address the cause of the student’s poor performance. On the contrary, when students are kept back, they are more likely to exhibit reactance displaying social and mental health problems, such as negative attitudes toward teachers and school, misbehavior, symptoms of anxiety and depression, and so forth. Also scientific research show retained students are 40 to 50 more likely than nonretained students to drop out of school. Moreover, low achieving children who are promoted learn at least as much, if not more, the following year, have a stronger self-concept, and are better adjusted emotionally than similar children who are retained. Second, I would present my suggestions and recommendations as to what to do with the student. I believe it’s more important to find ways to provide the learning supports the students need when they are not doing well at school. We need to figure out the root cause of the student’s poor performance in school and then address it accordingly. Was it due to inappropriate forms of instruction or would it be due to outside stresses. If it’s due to inappropriate instruction, we can find ways to adapt to the student’s learning style and then instruct accordingly. If more support is needed we can also provide one on one help after school as well. If it’s due to family stress, we will schedule a meeting with the student’s parents and address it at the meeting. At last, I would also convey to his third grade teacher about his situation and what he needs to work on in order to catch up with his peers. If the root cause is not addressed properly, retain the student for one more year might show some temporarily academic improvement, but the student is most likely to lag behind again in subsequent years. I suggest we look deeper into the student’s situation and provide the necessary support needed to do well in the class. Thirdly, I would like to schedule a meeting with the student’s parents and make sure the parent is aware of the current situation. We will inform the student’s parents of his poor academic performance and offer them the options we have to help the student. At last we will ask for the parents’ inputs and thoughts on the situation. I believe working as a team, the school, teacher, and parents will produce the best result. At the end I would sincerely ask the principal to allow sometime to rethink the situation to come up with a solution that is best for the student in the long term.

Past Present And Future Of Mcdonalds Marketing Essay

Past Present And Future Of Mcdonalds Marketing Essay McDonalds is the largest chain of fast food restaurant that specializes in making quality hamburgers worldwide. This fast food chain restaurant has over 62 restaurants worldwide with its presence in over 41 countries. McDonalds is engaged in different initiatives all over the world that define its Corporate Social Responsibility (CSR). CSR calls for companies to behave in a responsible manner socially while carrying their mandate to the public. Moreover, CSR also encompasses the companys social behavior while dealing with other companies and business partners who do business with it. McDonalds therefore owes lots of responsibility in its operations socially to the public as well as its strategic business partners. The chain restaurant also runs several franchises which imply that it deals with several strategic business partners. The increase in public awareness has brought CSR into the limelight as companies seek to incorporate this social responsibility it its plans. McDonalds has a number of CSR driven activities and strategies that shall be considered in this paper The aim of this research paper is to consider the past, present as well as the future Corporate Social Responsibility and business ethics that McDonalds has towards the environment. McDonalds has opened many different outlets and franchised several fast food restaurant outlets as well. This therefore implies that it must consider its social responsibility towards the environment as it seeks to expand into the new market. Corporate Social Responsibility often gives the company an edge against its competitors. In conclusion, the paper will consider some of the CSR and business ethic strategies currently employed by McDonalds while conducting its business. McDonalds has also initiated various programs aimed at developing its CSR way beyond the near future. Thus, the company is committed towards delivering its social responsibility to the market and the immediate environs. It is thus recommended that McDonalds should partners with other likeminded fast food restaurants in order to deliver its CSR in the future. McDonalds should also compare its business ethics with those of other companies and ensure that it is in unison with other companys business ethics. This will aid in delivering an effective CSR. Contents Executive Summary 1 Introduction 3 Aim and Purpose 3 Situation Analysis 4 Factors and Discussion 4 Values 4 Sustainable supply chain 5 Nutrition and wellbeing 6 Environmental responsibility 7 Employment experience 8 Community responsibility 9 Conclusion 10 Recommendation 11 Works Cited 12 Introduction This report will aid McDonalds in identifying its core CSR strategies that will propel its business goals into the future. The report also identifies the business ethics that McDonalds has practiced over time and the impact of these business ethics to its strategic partners and customers. This report is thus an indicator of how well McDonalds is delivering its CSR and business ethics. McDonalds being the worlds largest hamburger chain fast food restaurant owes the environment a lot in terms of its Corporate Social Responsibility. The environment in this case implies its customers, business partners as well as the public at large. The firm has played a large role in the past towards conserving the environment. In addition, McDonalds continues to develop a sustainable supply chain for the benefit of its suppliers and distributors thus ensuring that there is continuous flow of business. McDonalds CSR revolves around sustainability. This is because the firm identifies that through sustainability, it will be able to get constant products that it uses to make the hamburgers as well as other fast food products. Sustainability also helps McDonalds in the sense that it will be able to sustain its distribution networks, thus benefiting a whole chain of distributors and suppliers. Aim and Purpose This report on the CSR and business ethics for McDonalds will aid the management and executives in the board of McDonalds to better deliver their CSR to their strategic business partners and the public in general. The report also illuminates areas that perhaps McDonalds should consider incorporating into its CSR plan for the next operating year. This report shall assume certain factors. Firstly, that McDonalds CSR is uniform throughout all the countries that it operates fast food restaurants in. secondly, the report shall also assume that the CSR and business ethics that McDonalds has implemented and will implement have gained general acceptance amongst its business partners, customers and the public in general. The limitations to this study include the fact that some of the CSR strategies that McDonalds has implemented are hard to measure. Most of the business ethics can only be explained but cannot be measured in definite terms. In fact, McDonalds cannot establish the extent of success that it has achieved in the past in regard to the CSR strategies. Situation Analysis In each and every country, McDonalds has thrives to develop a menu that fits the tastes and culture of the people in those countries. This has made McDonalds unique in its delivery of fine and quality fast food products. Its CSR strategies have helped it to identify the needs of the people within these destinations and develop fast food solutions that best fits their needs. McDonalds is thus mindful of its customers diverse needs. In addition, McDonalds strives to promote healthy diets that benefit its customer. Research reveals that fast food products are not good for the health, especially for the heart as well as the liver. However, McDonalds disputes this by developing and making fast food products that are free from cholesterol, fat that causes cardiac diseases. The firm has also won several awards in environment conservation and employment sensitivity. McDonalds has no gender inequality whilst employing its staff from the regions where it has expanded. The company hopes to have trained and retrained all its employees in their respective fields by the end of 2012 (May, Cheney and Roper, p.32). According to an employee at the fast food restaurant in Europe, McDonalds is perhaps the best employer and always listens to the needs and demands of the staff; the employment environment is one to die for. Factors and Discussion This section will identify the various CSR strategies that McDonalds has implemented in the past, present and the future of these strategies. The factors are identifies in the ensuing paragraphs. Values McDonalds core values are all aimed at promoting the Corporate Social Responsibility of the firm. This is achieved through giving value to the customers, the supply chain as well as the other business partners with whom McDonalds does business. McDonalds indeed acknowledges the fact that its customers are the reason behind its success and existence. Therefore, the customers are very much valued within the company. The company thus strives to create a warm and welcoming environment for its customers. Secondly, McDonalds values its employees and states that it is committed towards the career growth and development of its employees through a comprehensive training plan. This is perhaps the greatest CSR that McDonalds has. McDonalds believes in empowering and valuing the employees for increased commitment from them and their continued success. McDonalds also maintains high business ethics and thus conducts its business with high ethical standards (Fisher and Lovell, p.33). The company conducts its business with high integrity, honesty and fairness for all its customers and suppliers. McDonalds also values the community in which it operates and strives to give back to the society through sponsoring various community initiatives such as education. McDonalds believes in making the world a better place (Johnson and Turner, p.112). McDonalds being a public company values doing profitable business with all its stakeholders. The company therefore lays much emphasis on profitable business while enforcing its business ethics across all its subsidiaries. This is achieved through maintaining high ethical standards. McDonalds always strives to excel in whatever field it undertakes to operate in. constant improvement is achieved within the company through continued training and innovation. Thus, McDonalds has grown to become the worlds largest fast food chain of restaurants through its commitment towards achieving its CSR as well as maintaining good business ethics. According to Richardson (p.16), McDonalds has achieved much success through its good will initiatives worldwide, hence many customers identify with the positive side of the company. Sustainable supply chain McDonalds suppliers are required to adhere to the strict Code of Conduct which enhances the supply chain ensuring that the fast food giant gets the best quality products as raw material for preparing the fast food restaurants. The firm values its supply chain in such a manner that there is no way a poor quality product can access the firms production unit. In addition, there are checks and balances to ensure that only the best raw materials are used to prepare fast food products. These checks and balances often involve empowering the suppliers to supply quality products through training programs. In 2007, McDonalds established a strong supply chain department which ensures that the quality standards for its suppliers are continuously met by the suppliers (Hanekamp, p.14). The complexity of the supply chain requires that McDonalds maintains an effective communication amongst its suppliers in order to solve and avert problems at an early stage. McDonalds always purchases its products from suppliers who only comply with the established code of conduct thus ensuring continued quality standards adherence (Gitman and McDaniel, p.34). Furthermore, McDonalds always strives to promote a supply chain that is positively supporting the environment. Thus, the supply chain of the fast food giant usually has no adverse effect on the environment. McDonalds therefore supports an environment-friendly supply chain. The supply chain also aims at promoting a positive economic impact on the suppliers and the immediate beneficiaries. According to Crowther and Rayman-Bacchus (p.42), an effective supply chain is one where suppliers receive timely information that will enable them be able to succeed in supplying the best products for the fast food giant. Andersen (p.24) suggests that McDonalds requires improving efficiency of its supply chain and reducing the bottleneck so that the Small and Medium Enterprises within countries where McDonalds operates may be able to benefit from the existence of McDonalds. Nutrition and wellbeing McDonalds is always committed to the wellbeing of its customers through producing fast food products that have no adverse health effects on the customers. The company follows the strict advice of its nutrition experts. There have been concerns about obesity that McDonalds has taken seriously and strived to avoid producing fast food products that may lead to obesity among its customers. Moreover, McDonalds also promoted doing exercises as part of the health promotion program that it started in 1998 (Ferrel, Ferrell and Fraedrich, p.18). Exercising is an imperative activity that McDonalds acknowledges could reduce the health effects of fast foods. Nutrition experts also advice that eating fast food products is not harmful to ones health for as long as they do enough exercises. McDonalds encourages customer to make quality choices regarding its fast food products that will benefit their health. The firm discourages eating for the sake of it and insists on supporting healthy living (Rendtorff, p.142). McDonalds continues to develop high quality and a well balanced diet that serves the needs of its customers comprehensively. The firm has also developed a wide range of choices to enable its customers to choose from, thus increase customer satisfaction. The firm through its nutritionist has developed consumer-friendly nutrition information that enable the customers to gain useful knowledge regarding the fast food products that the firm sells across all its restaurants. This helps the consumers to make an independent choice regarding which fast food product to purchase. Today, a lot of the consumer choices are driven by the nutrition that McDonalds provides its consumers with. McDonalds has strived to improve the communication that it has with its customers, especially children thus encouraging them to make wise nutrition choices. According to Hartman and DesJardins (p.76), McDonalds established the Global Advisory Council (GAC) which works in collaboration with the international teams to source for expert advice regarding nutrition and wellbeing. Environmental responsibility According to Kotler and Lee (p.19), McDonalds has won the Energy Star Partner of the Year award which is usually awarded by the Environmental Protection Agency (EPA). McDonalds has been recognized for its massive efforts in reducing greenhouse emissions. The firm is sensitive to the environment and concerned more about the global warming. This has promoted the firm to save on energy and thus avert carbon emissions. McDonalds takes its social responsibility concerning the environment seriously. The firm established its very own Global Environment Commitment (Houk and Williams, p.134). The company has continued to focus on improving its commitment towards the environment. As far as McDonalds CSR regarding the environment is concerned, the fast food giant has in the past and present focused on three main areas namely; energy efficiency, sustainable packaging and waste management as well as green restaurant design. McDonalds has sort to use more energy efficient strategies such as the use of natural gas in the fast food restaurants. McDonalds continues to seek ways of increasing energy efficiency. Furthermore, the fast food giant also seeks to reduce the impact of its operations on the environmental impact. In addition, McDonalds continues to explore ways in which it can package the consumers product in packages that are easy to recycle and reuse. Malachowski (p.27) reveals that the company banned the use of plastics in packaging the fast food products. The firm continues to use paper-based packages though it is in a bid to look for an environmental friendly package. The firm has been criticized for using paper-based packages in the wake of the global warming panic. Paper comes from trees and thus by using the paper-based packages, McDonalds may have been going against the environmental preservation requirements. Trevino and Nelson (p.47) reveal that McDonalds has an environmental department which attends the green house conferences in Geneva annually. These officials are in charge of ensuring that McDonalds continues to comply with the environmental laws of various countries where it is established. Most of the restaurants belonging to McDonalds have adopted the green restaurant design which helps in saving energy. This has given McDonalds the opportunity to participate in the reduction of carbon emission through investing in energy efficient buildings. Most of the restaurants belonging to McDonalds have an open space which allows plenty of light to enter into the building thus saving the use of electricity during the day. McDonalds CSR supports the conservation of the environment through reduction of carbon emission as well as the green restaurant designs. Employment experience McDonalds has a policy within all its subsidiaries and fast food restaurants worldwide of giving its employees a priority over all other things. The firm indeed identifies that employees are core in the companys success. McDonalds has in the past devised training programs aimed at employee development. Moreover, the firm empowers its employees to take up new challenges in the fast food market. Furthermore, McDonalds supports human rights which forms part of it global business conduct. Respect to life and the preservation of human dignity has enabled the company to excel in its core relationship with its employees as well as customers and business partners. This has enabled McDonalds to grow through its appreciation of human life and dignity, an area where many other companies have failed. Employees rights are a priority at McDonalds. McDonalds has developed a strategy that allows the employees relative freedom in working with the firm. There are three aspects of the employee priority virtues that McDonalds has identifies namely respect, commitment growth and talent enhancement (Hoffman, p.114). McDonalds has created a culture where every employee is respected and valued globally. In addition, McDonalds is committed towards realizing quality employees through comprehensive training programs and staff development strategies. McDonalds identifies young talented graduates and employees then as graduate trainees thus ensuring that it acquires the right caliber of future employees. These young graduates are drawn from various hospitality colleges and universities across the globe. According to Mullerat and Brennan (p.22), McDonalds always strives to deliver quality employee training to its employees. Moreover, its employment policy is not biased against one kind of gender. There is an open approach towards those employed at McDonalds. Every employee is thus a priority at McDonalds since the firm realized that its workforce holds the key to its valued success. This CSR involving valuing and respecting employees has enabled McDonalds to improve its service provision to its clientele. Community responsibility For ages, McDonalds has been supporting the Olympic Games through feeding program aimed at feeding the athletics. McDonalds is also involved in various charities and also supports education in the developing countries where it has its franchises and fast food restaurants. As part of its bid to return back to the society, McDonalds has sponsored several children programs involving eradication of illiteracy and poverty. McDonalds also sponsors a number of events worldwide including the Olympic Games and walks. Over the past calamities, McDonalds has been involved in disaster response where it has supported the victims of such disasters. Just recently during the Haiti disaster, McDonalds moved in to donate a handsome amount towards the rebuilding of the destroyed country. According to Morris, Willey and Sachdev (p.54), McDonalds has also supported various community based programs such as sponsoring the education of poor children in India and Asia. Conclusion McDonalds has been able to achieve high success through its identification of the elements that make it succeed most. These elements include its employees, customers and the suppliers. McDonalds values its employees and has various training programs to support their bid towards an excellent service provision. The company draws its success mostly from its employees. McDonalds also hires quality and highly valuable employees thus ensuring continued success for the company. McDonalds also draws its success from its highly valued customers. The company provides the customers with nutrition information thus ensuring that the customer makes informed decision. Moreover, the firm develops well balanced diets that meet the dynamic requirements of each fast food market. Indeed, customers have enabled the firm to develop strongly with most customers referring others to the fast food giant. The customers also benefit from the advice of the international nutritionists as well as the nutrition experts that are dissipated to McDonalds on a regular basis (Daft and Marcic, p.11). McDonalds support for the environment has ensured that its CSR continues to grow. The firm has many ways of giving back to the community. McDonalds supports various sponsorship programs, the most profound being that which supports the education of children (Carter and Clegg, p.48). McDonalds also feeds the athletes at the Olympic Games. Poverty eradication has also been a priority for the company as it seeks to improve the standards of living. McDonalds continues to support CSR and good business conducts and ethic across its operations, now and in the future to come through enhanced quality programs. Suppliers also form part of the core business that McDonalds supports. The suppliers are organized in supply chains to ensure that they continue to abide by the quality standards. Recommendation McDonalds should make us of solar energy, which is a renewable form of energy. This will go a long way towards ensuring that there is less carbon emission. The EPA would thus be pleased with the efforts propagated by McDonalds. McDonalds should also run advertisements in the media to promote its balanced healthy diet. The advertisements should also contain nutrition advice on various ways of eating healthy fast food diets. The firm should also diversify its diets to ensure that it meets the requirements of different ages.

Essay --

â€Å"Vision without hard work is just dreaming. Hard work without vision is just wasting time but hard work along with vision creates wonders.† This famous saying has been the ‘Divine Force’ throughout my life, helping me to lead the way to a successful track. Right from my childhood I was captivated by the power of electronics that has been influencing human life. I always thought of its possibility and this curiosity motivated me to learn more about the functioning of the electronic devices. The all time fascinating cell phones attracted and created interest in me towards learning the possible ways of communication that takes place with the help of Satellites. The enthusiastic I was eager to know about the concept behind their functioning and in due course of time the basic questions were answered but many new complex questions started haunting me and so is the reason for me to take up Electronics as my stream during the term of under graduation. During my schooling, I had special interest towards Mathematics and Science. The first sense of my achievement came when I stood among the top two students of my school in the Secondary School Examination (10th standard). I secured 92.16 percentage (%) and scored 97 on a scale of 100 in Mathematics. My predilection for Mathematics prompted me to opt Physics, Chemistry and Math, as my major subjects in the Higher Secondary Examination (10+2) where I worked even harder and could complete it with an aggregate of 89.6 Percentage (%) . I always felt that Engineering would be the right area for me to survey, learn and understand the fundamentals of science in order to create and enhance even the petty aspects of technology and sue for its application both in practical and real purposes. So I had... ...truly shape myself into a professional to reach your standards. It is my desire rather than coincidence that I apply to your university and I believe that I would be a suitable applicant for Research work in the university since I’ve always been inclined towards practical tasks and also exhibits the everlasting quest to learn more all the time. In return, I assure that the university will find me a student, who would contribute to the excellent track record. My admission to your university will provide me to move towards my career objectives. I can perform to my best and meet the high standards set by your university. I request you kindly to consider me for any form of financial assistance, as it would be of great help to me. In an anticipation that you would consider my request so as to pursue my higher education in a well equipped and reputed University as yours.

About Simian Virus 40 (SV40) Essay -- Immunology, Diseases

Simian virus 40 (SV40) is a monkey virus that was introduced into the human population by contaminated poliovaccines. The vaccines were produced in SV40 infected monkey cells between 1955 and 1963. The site of latent infection in humans is not known but the presence of SV40 in urine suggests the kidney as a possible site of latency. SV40 is a small DNA virus that is studied extensively because it is able to transform and immortalize multiple cell types (Ozer 2000, Saenz-Robles et al. 2001). Polyoma viruses infect mammals causing tumors and cancer. Similarly to polyoma viruses, SV40 contains a DNA that is associated with histones in a circular complex containing 20- 22 nucleosomes (Varshavsky et al., 1977). SV40 DNA is located in a 50 nm capsid which is composed of homopentameters of the major capsid protein, VP1 (43 kilo Daltons) associated with one of the minor structural proteins VP2 or VP3. Under physiological salt and pH conditions, VP1 alone remains disassociated, and at pH 5, it assembles into tubular structures. Between pH 4 and pH 7, VP2 allows the VP1 pentameters to assemble in spherical particles and incorporates VP1. Furthermore, the virus has an icosahedral symmetry and contains 72 pentameters (Liddington et al., 1991). Figure 1shows the proposed structure of SV40 DNA and the length of each region within the virus. The diagram highlights the arrangement of the early and late regions. Furthermore, it shows the clockwise and counter clockwise symmetry of the large T antigen (TAg), small T antigen (tag), and the major capsid proteins within the virus. Figure 1: diagram of the SV40 virus genome. In 1989, Fogleman et al. analyzed the uncoating and penetration of Simian virus (SV 40). It uses the ganglioside... ... Takahashi, Y., et al. â€Å"Analysis of Promoter binding by the E2F and pRB Families In Vivo: Distinct E2F Proteins Mediate Activation and Repression.† Genes 14 (2000): 804-816. Tà ¼rler, Hans, and Consuelo Salomon. "Simian Virus 40 as a Vector: Recombinant Viruses Expressing Individual Polyoma T Antigens." Virus research 54.2 (1998): 133-45. . Varshavsky, A.J., et al. â€Å"Compact form of SV40 Viral Minichromosome is Resistant to Nuclease: Possible Implications for Chromatin Structure.† Nucleic acids research 4 (1977): 3303-3325. Vilchez, R.A. â€Å"Association between Simian Virus 40 and non-Hodgkin Lymphoma.† Lancet 359 (2002): 817-823. Wang, Chih-Hung, et al. "Simian Virus 40 T Antigen Induces p53-Independent Apoptosis but does Not Suppress erbB2/neu Gene Expression in Immortalized Human Epithelial Cells." Cancer letters 137.1 (1999): 107-15.

Hackin’ the Sack

Hackin’ the Sack. If you are a slow runner or can’t jump to save your life foot bag is the game for you. Foot bag, known today as hacky sack, was invented in 1972 by John Stalberger and Mike Marshall of Oregon City, Oregon. Recovering from knee surgery, John Stalberger decided he wanted to find a fun way to rehabilitate his knee. Mike Marshall is the one who actually created the first hacky sack. He created a hand-made bean bag and was kicking it around. During the time of John Stalberger’s recovery the two decided to kick around the bean bag for fun. They ended up turning it into a game and calling it Hackin’ the Sack. Later on the two men collaborated and marked their new game under the trademark of â€Å"Hacky Sack ®Ã¢â‚¬ . Different varieties of the sport of Hacky Sack have now came into play including â€Å"Freestyle Footbag† where players stand around in a circle and pass the hacky sack while doing tricks and there is also â€Å"Footbag Net† where players try and volley a Hacky Sack over a 5-foot-high net. The rules for playing freestyle are 1. No hands (except when serving) and no arms – shoulders are allowed in the average circle but are technically forbidden. 2. Always pass the sack to someone else when serving (unless you are playing alone). . Don’t hog the bag. This is a co-op game. If there are others playing please share. 4. Never say sorry! When you are passing the hacky sack and another player misses do NOT under any circumstances apologies. Everyone makes mistakes. 5. Don’t pass from the knee. Most likely if you try and to pass the sack from the knee it will go straight to the ground before the other play can get it. 6. Don’t play with a drink in your hand. It is nearly impossible to keep your hand and eye coordination going and you will only get frustrated and possibly lose the hacky sack. General tips while â€Å"Hackin’ the Sack† starts with proper foot wear. So ladies please do not try and play in high heels someone might get hurt. The most common footwear would have to be a nice snug, mid cut sneaker. Although preferences do vary from bare feet to boots. The second tip would be using the perfect service to play on. If you are playing out in the street on the pavement make sure you are paying attention to your surroundings. There are a lot of cars out there that you will have to dodge and make sure you stay away from all sewers you really don’t want to lose your sack down one of those. Grass is also a good ideal for playing freestyle even though it is a little more difficult to play on, but eventually you will grind away the grass and have a nice area of dirt to play on. Mike Marshall died of a heart attack in 1975, at the age of twenty-eight. Stalberger continued with the â€Å"Hacky Sack† cause and formed the National Hacky Sack Association. He later sold the rights for the Hacky Sack ® Footbag to Kransco (operating under the Wham-O label), which also manufactured the Frisbee flying disc.

What Is Software Defined Radio?

What is Software Defined Radio? With the exponential growth in the ways and means by which people need to communicate – data communications, voice communications, video communications, broadcast messaging, command and control communications, emergency response communications, etc. – modifying radio devices easily and cost-effectively has become business critical. Software defined radio (SDR) technology brings the flexibility, cost efficiency and power to drive communications forward, with wide-reaching benefits realized by service providers and product developers through to end users.Defination of SDR Simply put Software Defined Radio is defined as : â€Å"Radio in which some or all of the physical layer functions are software defined† A radio is any kind of device that wirelessly transmits or receives signals in the radio frequency (RF) part of the electromagnetic spectrum to facilitate the transfer of information. In today's world, radios exist in a multitude o f items such as cell phones, computers, car door openers, vehicles, and televisions.SDR defines a collection of hardware and software technologies where some or all of the radio’s operating functions (also referred to as physical layer processing) are implemented through modifiable software or firmware operating on programmable processing technologies. Benefits of SDR For Radio Equipment Manufacturers and System Integrators, SDR Enables: 1. A family of radio â€Å"products† to be implemented using a common platform architecture, allowing new products to be more quickly introduced into the market. 2. Software to be reused across radio â€Å"products†, reducing development costs dramatically. . Over-the-air or other remote reprogramming, allowing â€Å"bug fixes† to occur while a radio is in service, thus reducing the time and costs associated with operation and maintenance. For End Users – from business travelers to soldiers on the battlefield, SDR technology aims to: 1. Reduce costs in providing end-users with access to ubiquitous wireless communications – enabling them to communicate with whomever they need, whenever they need to and in whatever manner is appropriate. National Defence University Of Malaysia SOFTWARE DEFINED RADIO Name : Hasseler anak Tumas Matriks no : 2120339

Mcdonald?S a Good Image with Bad Ethics

McDonald’s: A Good Image with Bad Ethics Aimee Gibison Introduction McDonald’s Corporation has been growing and spreading internationally for the past three decades. Although McDonald’s seems convenient, cheap and clean there are many negative aspects of the business. In spite of paying their employees low wages and negatively impacting other cultures, McDonald’s and chains like it, have managed to position themselves as a positive piece of Americana. McDonald’s promotes its positive image and products with greasy fries, and a clown named Ronald McDonald.The unethical practices of this large fast food corporation are known but do not seem to detract from the all-American image that the corporation seeks to project. History In the 1950s a new style of eating was introduced by brothers, Dick and Mac Donald. Their original small burger stand was soon transformed into one of the largest, well-known transnational corporations. Ray Kroc, a milk shake mach ine salesman bought McDonald’s from the Donald brothers and made the burger shack into a business characterized by conformity and uniformity. â€Å"Kroc †¦ believed fervently in the ethic of mass production† (Schlosser, 2004).Under the influence of this mass production ethic, McDonald’s developed new, uniform production methods such as using frozen beef patties, instead of fresh ground beef, and developing a genetically-modified potato rather than using locally grown produce to ensure that all McDonald’s fries have the same uniform taste. â€Å"McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain. The company is known for its burgers and fries which it sells through 31,000 fast-food restaurants in over 119 countries† (McDonald’s Corporation, 2006).With so many McDonald’s located world-wide, many find it somewhat refreshing to see a familiar place when traveling in unfamiliar places. By homogenizi ng products and appearance of the stores, McDonald’s sells this feeling of comfort and familiarity. Spreading Out to New Markets Because it is internationally known and markets a homogeneous image, McDonald’s remains a household name with offerings known for a uniform taste. But McDonald’s is trying to reach a broader market as well. The corporation is trying to reach out to a healthier crowd of customers by releasing salads with fruits and vegetables.To reach international customers, the company has also added specialty foods for different countries. â€Å"The McArabia (chicken patties on unleavened bread with garlic sauce and onion), the McPepper (a double-patty burger seasoned with black pepper sauce), the Bulgogi Korean pork barbecue sandwich, a teriyaki pork burger with lemon-flavored mayonnaise, and, soon to find its way onto the menu, the Mushroom Pinwheel, a five-pointed pastry concoction filled with chicken and mushrooms, are all specialty menu items f or different cultures in some Chinese or Middle Eastern countries† (Old McDonald’s has some smarts in China, 2006).McDonald’s also donates a portion of their earnings to Ronald McDonald houses, located across America, which helps children with life threatening illnesses. Efforts like this portray a corporation committed to the welfare of their customers. However, while the overall image of McDonald’s is that of a wholesome, family oriented business, there are contradictions to this image. The Ethical Problems Big Business Domestically Although McDonald’s makes the effort to support children with life threatening illnesses, the diet offered by this corporation and others contributes to obesity, heart disease, asthma, and possibly mad cow disease.What kind of message are we giving our children when we promote healthy eating, and â€Å"at least 59 of the nation's 250 children's hospitals have fast-food restaurants? † (Tanner, 2006) Environmental ly, McDonald’s practices are also questionable. Unlike a fresh ground beef patty at a local butcher shop, â€Å"a typical fast-food hamburger patty contains meat from more than one thousand different cattle, raised in as many as five countries† (Schlosser, 2004). This raises the possibility of a particular patty containing contaminants of unknown origin.As noted previously, instead of locally grown potatoes, the corporation uses their own genetically modified potatoes. The practices of using food from extreme distances, is problematic environmentally. From a public health perspective, the use of beef from multiple sources makes contaminated sources far more difficult to trace. Impact on Foreign Cultures Not only do McDonald’s products harm individual and environmental well-being, they are also having an influence on some East Asian cultures with the corporation’s entry into those countries. â€Å"Critics claim that the rapid spread of McDonald’s a nd its ast-food rivals undermines indigenous cuisines and helps create a homogenous, global culture† (Watson, 2006). Chinese parents want to connect their children to the world outside of China, so they reward them with a trip to McDonald’s, but in so doing they are also taking away from their culture. â€Å"In twenty years [Yunxiang Yan, a UCLA anthropologist] predicts, young people in Beijing (like their counterparts in Hong Kong today) will not even care about the foreign origin of McDonald’s which will be serving ordinary food to people more interested in getting a quick meal than in having a cultural experience† (Watson, 2006).Another major change brought to the East by the entry by McDonald’s and American corporations into Asian countries, is the new obsession with American culture. â€Å"Prior to the arrival of McDonald’s, festivities marking youngsters’ specific birth dates were unknown in most of East Asia. In Hong Kong, for instance, lunar-calendar dates of birth were recorded for use in later life- to help match prospective marriage partners’ horoscopes or choose an auspicious burial date† (Watson, 2006).With the presence of McDonald’s restaurants in Asian countries, and the accompanying American cultural norms, children in these countries are recognizing the potential for celebration of individual birthdays. McDonald’s exploits this cultural change to market party packages to Chinese children who want to celebrate this new occasion. In many respects, McDonald’s emergence in Asia is permanently altering culture, and norms of the past are being lost in their McDonald’s party packages and Big Macs.In addition to contributing to cultural changes in China, McDonald’s has offended other cultures through some of its actions. The chain has stirred up controversy with some United States Hindus, many vegetarians, and some Japanese. â€Å"McDonald's, the fast foo d giant currently embroiled in a row concerning undisclosed beef flavoring in French fries, has made a formal apology to those it has offended† (McDonald’s resolves french fry dispute, 2002). This may seem like a petty dispute, but is not a small issue to Hindus who believe that the cow is sacred.In response to this offense to Hindus, vegetarians, and others, McDonald’s offered an apology, and paid the groups ten million of dollars in settlement. In addition, â€Å"fast food giant McDonalds is facing criticism in Japan after a number of its apple pies were found to contain a banned food coloring agent (McDonald’s apple pies found to contain banned food coloring in Japan, 2006). In 15 McDonald locations across Japan there has been an apple pie recall due to the use of an illegal coloring agent known as azorubin.McDonald’s has claimed that the substance is not harmful, using consumers in the European Union and Australia as examples where people consu me apple pies containing azorubin, seemingly without ill effect. McDonald’s has, however, recalled the pies and announced that they will no longer purchase their pies from the China-based factory using azorubin. Controversy in the United States Another controversy arose in a Southlake McDonald’s because of a bacon ranch salad. Chrissy Haley, wife of an assistant coach of the Dallas Cowboy’s, found a rat in her salad after ordering that salad and a Happy Meal for her child.According to newspaper reports, Haley and her nanny found the dead rat under a large lettuce leaf in a shared salad. McDonald’s has yet to respond, apologize, or even ask if the women are okay. â€Å"Both women have had blood and stool samples tested repeatedly over the last five and a half months and are undergoing sessions with Dallas clinical psychologist Dr. Rycke Marshall† (Whitt, 2006). Chrissy Haley, who has tested negative for any illness, is suing McDonald’s for $1 . 7 million, for both the dead rodent in her salad and McDonald’s response (or lack thereof) to the incident.The corporation has chosen not to cooperate during the course of the law suit, which was set to reach court in September 2007. Labor Relations Besides health issues, the company also has issues with its workers. The corporation pays minimum wage to their workers, who essentially do assembly line, factory-type work. If the work done by burger manufacturers and drive-thru cashiers were reclassified as factory work, that would â€Å"add about 3. 5 million manufacturing jobs to the U. S. conomy, at a time when such jobs are rapidly being exported over seas. From a statistical point of view, it would make the U. S. seem like an industrial powerhouse once again, instead of an ageing superpower threatened by low-cost competitors† (Schlosser, 2004). In the 31,000 McDonalds world wide, most of the workers get paid minimum wage in spite of the fact that the company is now worth more than a billion dollars. The Backlash There are an increasing number of people who speak out against McDonald’s and similar corporations.George Ritzer is well known for his efforts to raise awareness of the impact of globalization and global corporations by speaking at different colleges around the country. In the article â€Å"Nuggets of Wisdom† author Madelyn Pennino refers to an Elizabethtown College assembly at which Ritzer spoke to students about the illusion created by McDonald’s, of bargain prices and convenience for people ordering a super-sized meal (2006). In reality, this bigger, faster, and cheaper choice is actually not very convenient. â€Å"Efficiency has become inefficient† Ritzer said referencing the huge line waiting in the drive thru (Pennino, 2006).One of the goals of Ritzer and other anti-McDonalds activists is to spread awareness of real costs of doing business with the corporation and to make sure that the name McDonaldâ €™s does not become synonymous with America around the world. Conclusion Over the past four decades McDonald’s has been transformed from a local burger shack serving fresh beef patties, into a huge corporation using mass production methods to produce and sell their products. One of the results of this international expansion has been a number of books, articles, and even documentaries outlining practices deemed unethical.There are many things that might be done to address the ethical problems raised by the behavior of multinational corporations: laws, legal action and public pressure arising from activists. In the end, public awareness might be the most important tool. If individuals are enlightened about McDonald’s practices and their impact on health, environmental pollution and culture change, we can choose to not patronize its restaurants. The action may not shut the McDonald’s down, but it might limit the impact of the corporation. References McDonaldâ €™s apple pies found to contain banned food coloring in Japan. 2006, September 23). MarketLine Business. McDonald’s corporation. (2006, November 26). MarketLine Business. McDonald’s resolves french fry dispute. (2002, June 6). MarketLine Business. Old McDonald’s has some smarts in China. (2006, December 11). Chicago Sun Times. Retrieved March 2, 2007, from LexisNexis. Pennino, M. (2006, October 19). Nuggets of wisdom; Author paints picture of out fast-food culture. Intelligencer Journal. Retrieved March 2, 2006 from Lexis Nexis. Schlosser, E. (2004) Special report on slow food. In J. Johnson (Ed. , Global Issues, Local Arguments. Upper Saddle River, NJ: Pearson Education. Tanner, L. (2006, December 4). Study finds allowing fast food in kid’ hospitals sends mixed message to families. Chicago. Retrieved March 2, 2007, from LexisNexis. Watson, J. L. (2006) China’s Big Mac attack. In J. Johnson (Ed. ), Global Issues, Local Arguments. Upper Saddle R iver, NJ: Pearson Education. Whitt, R. (2005, November 23). I smell a McRat; McDonalds serves up a rodent then scurries for cover. Dallas Observer. Retrieved on April 20, 2007 from Lexis Nexis.